Isabel Noboa is the daughter of the late Ecuadorian businessman Luis Noboa Naranjo, founder of the Noboa Corporation, and Isabel Pontón Avila, who had 6 children, one of them the businessman and politician Alvaro Noboa.4 Noboa left Ecuador at the age of 12 to go to study in St. George's School in Clarens, Switzerland. He would then take distances in economics with the University of London. After his return to Guayaquil, he married Isidro Romero Carbo at the age of 21 and had 3 children: Isabel Maria Romero de Campana, Melissa Romero de Zurita and Isidro Romero Noboa. In 1968 he opened a language academy (English and French) at his residence, in 1974 he closed the academy and began his philanthropic work with a foundation in support of adoption.
In 1994, after the death of his father Luis Noboa, discrepancies occurred between his heirs, until they finally reached a conciliation agreement in 1997. All this was happening as their marriage went through a hard crisis. Of the agreement, Isabel Noboa was responsible for part of the companies of the former Noboa Corporation with which he will start the Nobis Consortium, together with his sister Diana, who would later step aside given the economic situation of the country at the time. In 1998 Isabel Noboa divorced by mutual agreement of Isidro Romero, with whom she currently manages a cordial relationship, also with the Romero family, to the point that she and her current spouse are regulars invited to the family holidays, and in 2007 she married for the second time with Dr. Agustin Loor in the midst of a lavish ceremony held on a Thursday at his mansion in La Moraleja in Via a Samborodon, which was gathered by several personalities from the Guatemalan and Ecuadorian high society.
She has transcended that after the fight in the courts for her father's fortune, it was she who decided to approach her brothers and thus remedy any family bitterness based on the judicial issue, managing to unite, as much as possible, her brothers.
In 1994, after the death of his father Luis Noboa, discrepancies occurred between his heirs, until they finally reached a conciliation agreement in 1997. All this was happening as their marriage went through a hard crisis. Of the agreement, Isabel Noboa was responsible for part of the companies of the former Noboa Corporation with which he will start the Nobis Consortium, together with his sister Diana, who would later step aside given the economic situation of the country at the time. In 1998 Isabel Noboa divorced by mutual agreement of Isidro Romero, with whom she currently manages a cordial relationship, also with the Romero family, to the point that she and her current spouse are regulars invited to the family holidays, and in 2007 she married for the second time with Dr. Agustin Loor in the midst of a lavish ceremony held on a Thursday at his mansion in La Moraleja in Via a Samborodon, which was gathered by several personalities from the Guatemalan and Ecuadorian high society.
She has transcended that after the fight in the courts for her father's fortune, it was she who decided to approach her brothers and thus remedy any family bitterness based on the judicial issue, managing to unite, as much as possible, her brothers.
BIOGRAPHY
ISABEL NOBOA BIOGRAPHY
Isabel Noboa was assigned the company national representative of Coca-Cola, the Mall del Sol, the Ingenio Valdez, among other companies and investments, from the partition of Corporación Noboa. Until 1997 Noboa had been a housewife, with no experience in the business world, but then decides to run these companies herself. For this purpose he creates the Nobis Consortium as well as decides to prepare for business administration by taking a program at Harvard Business School. Isabel Noboa's business career began was marked by the 1999 financial crisis in Ecuador. She and her team took out several companies with million-dollar debts afloat. Another business achievement of Noboa was the rescue of the historic La Universal brand. During the 2000s, Isabel Noboa emerged as a recognized entrepreneur in Ecuador's business scene, especially in the Guayaquil real estate market through the company Pronobis.
